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Home News Tourism & cultural activities Zhongshan Street" debuted in Macau International Tourism (Industry) Expo
Zhongshan Street" debuted in Macau International Tourism (Industry) Expo
Date: 2019-05-06   Hits: 23

Supported by the Ministry of Culture and Tourism, hosted by the Macau Special Administrative Region Government Tourist Office and hosted by the Macau Travel Agency Association, the 7th Macao International Tourism (Industry) Expo (hereinafter referred to as “Travel Expo”), from April 26 to 28 The day was held at Hall D and Hall E of the Venetian Golden Light Convention and Exhibition Center in Macau. The Expo aims to build a communication and cooperation platform for the tourism industry, thereby promoting the win-win development of the tourism industry in the Mainland and overseas.

This year is the first year of the integration of the city's cultural tourism. The former bureau of Sun Yat-sen is the characteristic element. For the first time, it focuses on creating “Zhongshan Street” and organizes Sun Yat-sen's hometown tourist area, Huayi Square, Zhanyuan, Hongbo City and Zhou Xueqing embroidery. Nearly 60 people from more than 30 cultural and travel companies, including Art, Jucheng Embroidery and Shaxi Herbal Tea, participated.

Set up "Zhongshan Street" to promote the new style of Zhongshan Wenlv

Highlight 1
For the first time, the bureau ordered 20 standard booths and named it "Zhongshan Street". “Zhongshan Street” is designed and packaged with the concept of Sun Yat-sen’s former residence, incorporating Sun Yat-Sen culture and the Guangdong, Hong Kong and Macau Dawan District elements, which fully reflects Sun Yat-Sen’s culture and tourism, classical and modern atmosphere.
Highlight 2
The first deep integration of cultural and travel enterprises
The bureau organized nearly 30 cultural and tourism enterprises to participate, including Sun Yat-sen's hometown tourist area, Huayi Square, Zhanyuan, Hongbo City, Zhou Xueqing embroidery art, Shanshan carving, Shaxi herbal tea, elephant oriental wax figure, etc. The combination of culture, tourist attractions and tourist routes has realized the deep integration of "poetry and distance".

Highlight 3
Innovative publicity methods to enhance the influence of Zhongshan Wenlv brand
Our bureau has set up multimedia TV, projection and other means to display Zhongshan's cultural resources from multiple angles. Each company also combines its own characteristics, interacts with the on-site citizens through exchange consultation, on-site hand-made, on-site experience, on-site prize-winning questions and answers, so that visitors can understand Zhongshan Travel in exchanges and deepen their experience in Zhongshan. Brand awareness.
Under the favorable environment of the country's promotion of the construction of Guangdong, Hong Kong and Macao Dawan District, through the Macao International Tourism Industry Expo, the Bureau has actively established a platform for the exchange of cultural and travel services for Zhongshan Liberal Enterprise, leveraging the international influence of Macao to help the city's cultural tourism The company “goes out” and also enhances the popularity of Zhongshan’s brand.

Overview of the 7th Macao International Tourism Industry Expo
The scale of this year's Travel Fair will nearly double that of last year. The exhibition area will increase from 11,000 square meters last year to 22,000 square meters, and the standard booth will increase from 550 to 800. This year, we will build a “One Belt, One Road” tourism cooperation, expand the “One-way Multi-station” tourism development in Dawan District, highlight the functions of the China-Portugal exchange platform, explore food and sustainable development, and strengthen the integration of culture and tourism. Establish an pre-show appointment system to promote business matching results and strive to enhance the role of the international travel trading platform and exhibition platform.
This year marks the 70th anniversary of the founding of the People's Republic of China and the 20th anniversary of the establishment of the Macao Special Administrative Region. The 7th Brigade will be held in this double-year celebration. It will further innovate content and further expand its scale to create an efficient exchange and cooperation platform and enhance business efficiency. .
Seven must see highlights
The exhibition area of ​​this year's Travel Fair has doubled to 22,000 square meters compared with last year, and the standard booth has increased to 800. It continues to highlight Macao's unique positioning and functions in participating in the “Belt and Road” and Guangdong, Hong Kong and Macau Bay Area construction. Big highlights:

Watch 01
Special Exhibition of "A Celebration of 20 Years of Colorful Celebrations in Macau"
In seven chapters, the Omni-directional and multi-angle showcased Macao continued to enrich its comprehensive tourism resources and products under the successful practice of “One Country, Two Systems”, promoted the colorful and colorful tourist city image, and fully built the achievements of the “World Tourism and Leisure Center”.
Watch 02
Building a “One Belt, One Road” Tourism Cooperation
The exhibition area of ​​“One Belt and One Road Tourism Exhibition Charm” with an area of ​​about 1,000 square meters will be set up, and about 130 tourism institutions/enterprise exhibitors from about 35 countries along the line will discuss and deepen the cooperation of diversified tourism products along the “Belt and Road”.
Watch 03
Expand the “One-way Multi-station” tourism development in Dawan District, set up the “Dawan District Tourism Exhibition Potential” exhibition area, and provide the latest “One-way Multi-station” tourism information in Dawan District of Guangdong, Hong Kong and Macao; add Zhongshan Street, Guangzhou Street and Zhuhai Street, sales culture and tourism products; Tourism Bureau organizes industry from Malaysia, Indonesia, Thailand, Singapore, and the United States to travel to Guangzhou, Zhaoqing, Jiangmen, Macau and Hong Kong for a multi-station inspection during the Expo;
“Promoting Macao to build Guangdong, Hong Kong, Macao and Dawan District Tourism Education and Training Base Alliance” held two special lectures on “Guangdong, Hong Kong and Macau Bay Area Attractions CEO Exchange” and “Bay Area Successful Career Strategy”.

Watch 04
Highlight the function of the Sino-Portuguese exchange platform
The "China-Portuguese Exchange Exhibition Culture" exhibition area will be set up to deepen the exchange of cultural tourism between China and Portugal through Portuguese-speaking countries and Chinese tea art performances; a series of "Portuguese-speaking countries tourism product promotion conferences" will be held to introduce Portugal, Angola, Brazil and Vader. Cape, Guinea Bissau, Mozambique, Sao Tome and Principe and East Timor's tourist attractions, resources and products promote local exchanges and cooperation in the field of tourism.
Watch 05
Explore food and sustainable development
Co-organized with the “National Geography” team to discuss how Australia can lead the Asian food industry to be more sustainable and creative.
Watch 06
Strengthen the interactive integration of culture and tourism
The “Wen Chuang Pavilion”, full of dynamic cultural and creative experiences, extends the added value of cultural tourism through the organic integration of culture, crafts, food and creativity.
Watch 07
Establish an pre-show appointment system to promote business matching results
For the first time, the pre-show appointment system was introduced. Exhibitors and buyers will accurately match the reservation system before they come to Australia to automatically generate an appointment matching schedule to achieve more accurate business matching.


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